From the Game
to the Brand
We Build Athletes Into Powerhouses
E4 isn’t just about NIL deals—we create brands with purpose, influence, and longevity. We position athletes to own their image, secure real opportunities, and build legacies that extend beyond sports.
Serving Athletes Nationwide
About E4 Brand Management
Beyond NIL
We Build Athletes for the Long Game
At E4 Brand Management Group, we specialize in developing and positioning athletes as influential, high-value brands. Our goal is to help athletes own their story, leverage their influence, and turn their careers into sustainable opportunities.
More than just securing NIL deals, we focus on long-term brand building, content strategy, strategic partnerships, and career growth for athletes at every stage. Whether you’re a college athlete, a pro, or a sports personality, we develop a brand blueprint that aligns with your career path, values, and marketability.
Proven Track Record
Strategic Content & Brand Development
Elite Brand & Corporate Partnerships
Legacy & Business Growth
Athletes Who Are More Than Just Players
At E4, we don’t just work with athletes—we develop their brands and position them for the best opportunities.
Some of Our Athletes & Their Brand Growth
Auhmad
ROBINSON
Track & Field – Texas A&M, 67K followers
Positioned for major NIL opportunities through targeted brand content and engagement strategies.
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Brian "BB"
KNIGHT II
Football – Lamar University, Junior
Actively growing his brand presence and expanding NIL opportunities.
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Chris
JOHNSON II
Football – Arizona State University, Cornerback
Focused on securing corporate sponsorships and increasing brand visibility.
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Our athletes have partnered with brands such as:
The Leadership Behind E4
E4 Brand Management Group was co-founded by Nicole Mathews and Jacob A. Smith, Sr., two industry leaders who bring expertise in branding, NIL strategy, and athlete development.
Nicole Matthews
Founder & CEO
24+ years of experience in brand strategy, marketing, and business development.
Built and scaled multiple businesses, helping over 5,000 brands establish their presence and secure revenue-driven partnerships.
Specializes in strategic brand positioning, NIL management, and athlete content strategy.
Jacob A. Smith, Sr.
Co-founder & Athlete Development Strategist
20+ years of leadership, mentorship, and athlete development experience.
Award-winning educator, STEM leader, and mentor.
Former Department of Defense (DoD) Contracting Specialist with expertise in negotiation and strategic partnerships.
Project Lead the Way (PLTW) Engineering Instructor & NASA HUNCH Advisor, coaching students in branding, financial literacy, and career longevity.
Mentored thousands of students, guiding them in engineering, leadership, and personal development.
Together, Nicole and Jacob don’t just manage athletes—they build them into dominant brands.
Success Stories from E4 Athletes
E4 helped me secure my biggest brand deal yet! They took my career to the next level.
Auhmad Robinson
The team at E4 truly cares about the athlete’s brand. They make sure you get the best deal possible.
Brian "BB" Knight II
From NIL to Legacy – The E4 Process
Step 1: Intake & Strategy Meeting – We start with a deep dive into your personal brand, goals, and NIL potential.
Step 2: Brand Identity Development – We refine your image, messaging, and content to align with your strengths.
Step 3: Social Media & Content Strategy – We optimize your platforms, build engagement, and create valuable content.
Step 4: Brand & NIL Partnership Outreach – We research, pitch, and negotiate deals with the best-fit brands.
Step 5: Performance Tracking & Growth – We measure impact, expand opportunities, and evolve your brand.
Step 6: Legacy Building & Future Planning – We prepare athletes for business ventures, financial literacy, and post-sports career opportunities.
Step 5: Performance Tracking & Growth – We measure impact, expand opportunities, and evolve your brand.
Step 6: Legacy Building & Future Planning – We prepare athletes for business ventures, financial literacy, and post-sports career opportunities.
Step 7: Brand Marketing Iteration - We continuously refine your brand by testing new strategies, analyzing results, and optimizing for growth to ensure long-term success.
Build your brand and secure NIL deals now!
Get Started with E4
Email: [email protected]
Website: www.e4brand.com
More Than Just NIL. We Build Athletes for the Long Game.
Based in Houston, TX | Working with Athletes Nationwide
