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LOUISIANA ATHLETES + FAMILIES

LOUISIANA
NIL.

Build the brand before the opportunity arrives. E4 helps high-school and college athletes prepare, protect their image, understand the business, and pursue NIL representation with a plan.

Apply for representation ↓Take the test with your athlete ↓
Louisiana’s NIL landscape changed August 1, 2026.

State law now addresses NIL rights for both interscholastic and intercollegiate athletes. Parent consent, school disclosure, prohibited categories, school marks, and institutional rules still matter.

THE E4 LOUISIANA NIL PROGRAM

GET READY.
THEN GET SEEN.

NIL starts with more than followers. E4 looks at the athlete, the family, the audience, the content, the story, and the ability to follow through.

01

Brand Readiness

Define the athlete’s story, values, audience, reputation, and brand-safe categories.

02

Social Audit

Review every platform, content consistency, engagement, presentation, and public risk.

03

Family Education

Teach parents and athletes the rules, contracts, disclosures, taxes, deliverables, and expectations.

04

Representation Review

Evaluate whether the athlete is ready for E4 representation and the type of support they need.

MEET THE EXPERTS

LOUISIANA NIL.
REAL GUIDANCE.

E4 combines Louisiana-qualified representation with decades of brand-building experience, giving athletes and families one team for the rules, the opportunity, and the story behind the athlete.

Jacob J5 Smith, Co-Founder of E4 Athlete Management
REGISTERED LOUISIANA ATHLETE AGENT

Jacob “J5” Smith

Co-Founder · Engineering Educator · Athlete Agent

Jacob is an engineering educator and registered athlete agent with the Public Protection Division of the Louisiana Department of Justice under La. R.S. 4:420–435. His registration includes a completed background check and the training prescribed by the Louisiana Attorney General.

His experience as a government contract specialist strengthens the way he approaches agreements, negotiations, compliance, and documentation. Combined with his recruiting relationships and athlete-development work, Jacob helps families understand the business, protect the athlete, and make informed long-term decisions.

VIEW JACOB’S LOUISIANA REGISTRATION ↗
Nicole Mathews, Co-Founder of E4 Athlete Management
25 YEARS IN BRAND STRATEGY

Nicole Mathews

Co-Founder · NIL Strategy & Athlete Brand Development

Nicole brings 25 years of experience in branding, marketing, storytelling, business development, and connecting brands with people. She has worked with major brands and alongside sports agents in the NFL space, giving her a clear understanding of both brand expectations and athlete representation.

At E4, Nicole helps athletes define what makes them marketable and turns their story, social presence, values, and goals into a platform designed for visibility, meaningful partnerships, and opportunities beyond the game.

LOUISIANA NIL TOOLS

GET
STARTED.

Start an application, review the rules, or take the NIL test together. Tap a section to open it.

01
Louisiana NIL ApplicationApply for E4 representation
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LOUISIANA NIL REPRESENTATION

APPLICATION.

Tell E4 who the athlete is, what they have built, and what kind of NIL help the family needs.

01 / Parent + Athlete
02 / Athlete Profile
03 / Social Media + Brand
04 / NIL Experience + Goals
05 / Readiness + Consent

Your application will be saved securely and routed to E4 for Louisiana NIL review.

02
Family NIL TestTake the 10-question test together
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PARENTS + ATHLETES

TAKE THE NIL
TEST TOGETHER.

Ten questions. Get your score immediately and see what your family needs to learn before signing a deal.

1. A Louisiana high-school athlete may earn NIL compensation if the activity follows applicable rules.

2. An athlete under 18 can sign a Louisiana high-school NIL agreement without written parent consent.

3. An athlete can always use the school uniform and logo in a paid advertisement.

4. A proposed Louisiana high-school NIL agreement must be disclosed to the athlete’s school before it is signed.

5. A high-school athlete may accept an NIL deal from a gambling or alcohol company with parent permission.

6. Follower count is the only thing that determines whether an athlete is valuable to a brand.

7. A Louisiana college NIL contract valued at $600 or more must be disclosed to the athlete’s institution.

8. An athlete may seek professional representation for NIL activities.

9. A verbal promise is enough; the family does not need written NIL terms.

10. Before signing, the athlete and parent should understand the deliverables, payment, usage rights, exclusivity, and termination terms.

03
Louisiana NIL RulesWhat families should know before a deal
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LOUISIANA QUICK START

KNOW THIS
BEFORE A DEAL.

Parent consent

An athlete under 18 needs written parent or guardian consent for a Louisiana high-school NIL agreement.

School disclosure

A proposed high-school NIL agreement must be disclosed to the athlete’s school before it is executed.

School property

School uniforms, facilities, apparel, logos, and other intellectual property require permission.

Prohibited categories

Louisiana restricts categories including alcohol, gambling, tobacco, weapons, controlled substances, and performance-enhancing drugs.

College reporting

Louisiana college NIL contracts valued at $600 or more must be disclosed to the athlete’s institution as required by its process.

Representation

Athletes can obtain professional NIL representation, subject to applicable registration, licensing, school, and governing-body rules.

Educational information only. School, conference, governing-body, and state requirements can change or add obligations.

04
Official NIL ResourcesLouisiana law and NCAA information
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Know the source.

Review the official Louisiana law and current NCAA information. Always follow the athlete’s school and governing-body process.

Louisiana Act 810 / HB 513 ↗NCAA NIL Resources ↗