Keelon Russell × lululemon | E4 NIL Case Study

THE IDEA

START WITH
A REAL CONNECTION.

lululemon was Keelon’s favorite brand. As he arrived in Alabama, E4 connected with a local lululemon store and brought the two together for a welcome-to-Alabama pop-up.

E4’s role

Connect the athlete and the local store, then bring that relationship into a shared retail experience.

The activation

A pop-up and signing that welcomed Keelon into the community and gave people a chance to connect with him in person.

The result

A welcome to Alabama and a connection between the brand and an emerging athlete. That was the starting point.

THE EXPERIENCE,
IN PERSON.

Keelon Russell with a group holding lululemon bags at the activation — A shared welcome at the local store.

Keelon Russell posing with a young fan in the store — A moment with a young fan.

Guests at the refreshments table during the activation — Hospitality was part of the in-store experience.

CREATIVE NIL.
AT THE STORE LEVEL.

Bring an athlete, a brand, and a community together around a connection that makes sense.

EXPLORE RETAIL ACTIVATIONS ← ALL CASE STUDIES

Selected past work with a local lululemon store.

KEELONRUSSELL ×lululemon.

START WITHA REAL CONNECTION.

E4’s role

The activation

The result

THE EXPERIENCE,IN PERSON.

CREATIVE NIL.AT THE STORE LEVEL.

KEELON
RUSSELL ×
lululemon.

START WITH
A REAL CONNECTION.

THE EXPERIENCE,
IN PERSON.

CREATIVE NIL.
AT THE STORE LEVEL.